diff --git a/.eslintrc.js b/.eslintrc.js
index c2e3591..c5e7efa 100644
--- a/.eslintrc.js
+++ b/.eslintrc.js
@@ -22,6 +22,7 @@ module.exports = {
     'no-nested-ternary': [0],
     'no-param-reassign': [0],
     'no-use-before-define': [0],
+    'no-restricted-syntax': [0],
     'no-plusplus': [0],
     'import/no-extraneous-dependencies': [0],
     'consistent-return': [0],
diff --git a/packages/babel-plugin-jsx/README-zh_CN.md b/packages/babel-plugin-jsx/README-zh_CN.md
index 56a0bba..3039d4f 100644
--- a/packages/babel-plugin-jsx/README-zh_CN.md
+++ b/packages/babel-plugin-jsx/README-zh_CN.md
@@ -62,6 +62,14 @@ Default: `true`
 
 使用 `enableObjectSlots` (文档下面会提到)。虽然在 JSX 中比较好使，但是会增加一些 `_isSlot` 的运行时条件判断，这会增加你的项目体积。即使你关闭了 `enableObjectSlots`，`v-slots` 还是可以使用
 
+#### pragma
+
+Type: `string`
+
+Default: `createVNode`
+
+替换编译JSX表达式的时候使用的函数
+
 ## 表达式
 
 ### 内容
diff --git a/packages/babel-plugin-jsx/README.md b/packages/babel-plugin-jsx/README.md
index aef7dc5..6d52307 100644
--- a/packages/babel-plugin-jsx/README.md
+++ b/packages/babel-plugin-jsx/README.md
@@ -66,6 +66,14 @@ Default: `true`
 
 Whether to enable `object slots` (mentioned below the document) syntax". It might be useful in JSX, but it will add a lot of `_isSlot` condition expressions which increase your bundle size. And `v-slots` is still available even if `enableObjectSlots` is turned off.
 
+#### pragma
+
+Type: `string`
+
+Default: `createVNode`
+
+Replace the function used when compiling JSX expressions.
+
 ## Syntax
 
 ### Content
diff --git a/packages/babel-plugin-jsx/src/index.ts b/packages/babel-plugin-jsx/src/index.ts
index db707b9..2e3822f 100644
--- a/packages/babel-plugin-jsx/src/index.ts
+++ b/packages/babel-plugin-jsx/src/index.ts
@@ -11,6 +11,7 @@ export type State = {
   get: (name: string) => any;
   set: (name: string, value: any) => any;
   opts: VueJSXPluginOptions;
+  file: BabelCore.BabelFile
 }
 
 export interface VueJSXPluginOptions {
@@ -24,6 +25,8 @@ export interface VueJSXPluginOptions {
   isCustomElement?: (tag: string) => boolean;
   /** enable object slots syntax */
   enableObjectSlots?: boolean;
+  /** Replace the function used when compiling JSX expressions */
+  pragma?: string;
 }
 
 export type ExcludesBoolean = <T>(x: T | false | true) => x is T;
@@ -44,6 +47,8 @@ const hasJSX = (parentPath: NodePath<t.Program>) => {
   return fileHasJSX;
 };
 
+const JSX_ANNOTATION_REGEX = /\*?\s*@jsx\s+([^\s]+)/;
+
 export default ({ types }: typeof BabelCore) => ({
   name: 'babel-plugin-jsx',
   inherits: syntaxJsx,
@@ -129,6 +134,21 @@ export default ({ types }: typeof BabelCore) => ({
               });
             });
           }
+
+          const { opts: { pragma = '' }, file } = state;
+
+          if (pragma) {
+            state.set('createVNode', () => t.identifier(pragma));
+          }
+
+          if (file.ast.comments) {
+            for (const comment of file.ast.comments) {
+              const jsxMatches = JSX_ANNOTATION_REGEX.exec(comment.value);
+              if (jsxMatches) {
+                state.set('createVNode', () => t.identifier(jsxMatches[1]));
+              }
+            }
+          }
         }
       },
       exit(path: NodePath<t.Program>) {
diff --git a/packages/babel-plugin-jsx/test/__snapshots__/snapshot.test.ts.snap b/packages/babel-plugin-jsx/test/__snapshots__/snapshot.test.ts.snap
index e4303fb..9782784 100644
--- a/packages/babel-plugin-jsx/test/__snapshots__/snapshot.test.ts.snap
+++ b/packages/babel-plugin-jsx/test/__snapshots__/snapshot.test.ts.snap
@@ -210,6 +210,11 @@ _withDirectives(_createVNode(\\"select\\", {
 }, [_createTextVNode(\\"c\\")])], 8, [\\"onUpdate:modelValue\\"]), [[_vModelSelect, test]]);"
 `;
 
+exports[`set pragma to custom: custom 1`] = `
+"import { createTextVNode as _createTextVNode } from \\"vue\\";
+custom(\\"div\\", null, [_createTextVNode(\\"pragma\\")]);"
+`;
+
 exports[`should keep \`import * as Vue from "vue"\`: should keep \`import * as Vue from "vue"\` 1`] = `
 "import { createVNode as _createVNode, createTextVNode as _createTextVNode } from \\"vue\\";
 import * as Vue from 'vue';
@@ -239,6 +244,15 @@ _withDirectives(_createVNode(\\"textarea\\", {
 }, null, 8, [\\"onUpdate:modelValue\\"]), [[_vModelText, test]]);"
 `;
 
+exports[`use "@jsx" comment specify pragma: use "@jsx" comment specify pragma 1`] = `
+"import { createTextVNode as _createTextVNode } from \\"vue\\";
+
+/* @jsx custom */
+custom(\\"div\\", {
+  \\"id\\": \\"custom\\"
+}, [_createTextVNode(\\"Hello\\")]);"
+`;
+
 exports[`use "model" as the prop name: use "model" as the prop name 1`] = `
 "import { createVNode as _createVNode, resolveComponent as _resolveComponent } from \\"vue\\";
 
diff --git a/packages/babel-plugin-jsx/test/snapshot.test.ts b/packages/babel-plugin-jsx/test/snapshot.test.ts
index d4c7ccc..19d1a7c 100644
--- a/packages/babel-plugin-jsx/test/snapshot.test.ts
+++ b/packages/babel-plugin-jsx/test/snapshot.test.ts
@@ -163,6 +163,13 @@ const tests: Test[] = [
       <Vue.KeepAlive>123</Vue.KeepAlive>
     `,
   },
+  {
+    name: 'use "@jsx" comment specify pragma',
+    from: `
+      /* @jsx custom */
+      <div id="custom">Hello</div>
+    `,
+  },
 ];
 
 tests.forEach((
@@ -244,3 +251,22 @@ objectSlotsTests.forEach(({
     },
   );
 });
+
+const pragmaTests = [
+  {
+    name: 'custom',
+    from: '<div>pragma</div>',
+  },
+];
+
+pragmaTests.forEach(({
+  name, from,
+}) => {
+  test(
+    `set pragma to ${name}`,
+    async () => {
+      expect(await transpile(from, { pragma: 'custom' }))
+        .toMatchSnapshot(name);
+    },
+  );
+});